OFFICIAL BRAND POSITIONING
Brand Essence
Atemporal luxury lingerie created slowly, with intention, by one woman — for women who choose themselves.
What the Brand Is
This brand exists beyond trends, seasons, and performance.
Each piece is designed as a quiet act of self-connection — not to be seen, but to be felt.
Created from premium materials such as natural silk, French lace, and 24kt gold-plated hardware, every design honors the body without reshaping it, correcting it, or asking it to perform.
What the Brand Is Not
It is not fast fashion.
It is not seasonal lingerie.
It is not designed for validation, attention, or approval.
The Woman Who Chooses This Brand
She is emotionally aware.
She values depth over display.
She chooses quality, time, and meaning.
She does not wear lingerie to be desired — she wears it to remember herself.
Design Philosophy
Every piece is intentionally timeless.
Colors, lines, and materials are chosen to endure — not to expire.
The fit respects the natural body, allowing softness, structure, and presence to coexist.
Creation Process
Designed and handcrafted in small quantities.
Touched, tested, and finished by the founder herself.
No piece is rushed. No detail is accidental.
The Experience
Receiving a piece is a ritual.
From the texture of the fabric to the message inside the box, everything invites calm, intimacy, and a sense of presence.
Brand Promise
This is not lingerie you wear to be seen.
This is lingerie you wear to belong to yourself.
Andreea Preda
Designer&Owner
"Style is my visual footprint"
Contact Form
Need advice on choosing the right size for items in the " Top Items " category? Send an email to andreea@andreeapreda.com or fill out the form below. In 1-2 business days, you will receive a message with the size that suits you depending on the dimensions transmitted. Instructions on how to measure yourself can be found below.
Find your size
How to measure ourselves
IMPORTANT: Measures should be taken wearing a well-fitting bra, preferably with wires under the cup, but WITHOUT PUSH-UP.
Underbust circumference: Wearing an unlined, non-padded bra that fits you well, run the measuring tape all the way around your back where your band sits, being careful to keep the tape level. The centimeter sits tight and parallel to the floor. Exhale while measuring.
Overbust circumference: To measure your bust, run the measuring tape around your back, and up around the fullest part of your bust. The tape should just skim the bra in front, without pressing the breast.
Care Guide
In order to take care of your delicate Handmade Lingerie items please consider the following:
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Hand wash your garments in lukewarm water (max 30 degrees) using a mild detergent.
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Do not put in the washing machine or in the dryer.
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Every underwire bra has a protective rubber tip; this protects the garment and your skin from being exposed to the sharp edge of the wire.
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Machine washing underwire bras cause the rubber tip and the fabric to wear, which can eventually expose the wire.
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The cups of padded and pre-molded bras can also be damaged by washing machines and dryers.
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Hand wash in lukewarm water, avoid chemical products, suntan oils, and detergents.
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Do not rub, do not soak, and do not wring the item.
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Dry garments in the shade, away from heat.
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Do not put any silk garments in the washing machine or dryer as this may damage the fabric
